传记
Somjit强烈阵雨
度
PhD in Marketing, University of North Texas, 2007
MBA in Information Technology, University of Kansas, 1999
MA in Economics, University of Kansas, 1996
MA in Economics, Jadavpur University, India, 1993
课程
- Principles of Marketing
- 个人销售
- 零售业
- 体育营销
- 全球营销
- 市场营销研究
教师 Scholarly Activities
- "The Ethics of Outsourcing Drug Trials: A Marketing Perspective", International Review of Research in Emerging Markets and the Global Economy (2019)
- “Impact of Indian Movie Industry on The Marketization of India Inc.”, Journal of Marketing Perspectives (2017)
- “Importance of Customer Satisfaction in a Community Bank,” International Journal of Innovation in the Digital Economy (2015)
- “A Benefit-Maximization Solution to Our 教师 Promotion and Tenure Process,” Journal of 教育al Issues (2015)
- “An Exploratory Investigation into How Socioeconomic Attributes Influence Coupons Redeeming Intentions,” Journal of 零售业 and Consumer Services (2013)
研究兴趣
Dr. Barat has been involved in research concerning promotions using grocery coupons, business buyers' perception of Internet purchases from B2B and B2C perspectives, students' perceptions about the sales profession and about teachers, 银行服务, and effects of outreach activities on the teaching profession. He has also conducted cross-country research on and published in journals with regard to perception of the sales profession.
出版物
Impact of Indian Movie Industry on The Marketization of India Inc. ——2017年12月7日
Impact of Indian Movie Industry on The Marketization of India Inc, Journal of Marketing Perspective - November 20, 2017
The Entertainment Industry and India, inc., Asian Cinema - October (4th Quarter/Autumn) 8, 2017
The Marketization of Bollywood, Quarterly Review of Film and Video - August 18, 2017
Importance of Customer Satisfaction in a Community Bank, International Journal of Innovation in the Digital Economy - August 23, 2016
The Role of Community Banks in the Contemporary Economy - July (3rd Quarter/Summer), 2016
A Benefit-Maximization Solution to Our 教师 Promotion and Tenure Process, Journal of 教育al Issues - August 5, 2015
Customer Experience 3.0, Journal of Consumer Marketing
An Exploratory Study of Customer Satisfaction in a Community Bank - January (1st Quarter/Winter), 2014
A Credits-Maximization Approach to 教师 Promotion and Tenure - October (4th Quarter/Autumn) 30, 2013
A Hermeneutic Approach for Marketing to the Amish - October (4th Quarter/Autumn) 29, 2013
Challenges of Online Instruction - September 18, 2013
The Ethics of ‘Outsourcing’ Drug Trials - September 18, 2013
教师 Promotion and Tenure—Quest for an Optimal Model - May 24, 2012
RFID: Improving the Customer Experience, Journal of Consumer Marketing
Business-to-Business: The Salesperson’s Dilemma, American Journal of Economics and Business Administration - September 16, 2011
Market Segmentation Success�Making it Happen!, Journal of Product and Brand Management
A Cross Country Comparative Analysis of Students’ Perceptions of the Sales Profession: A Look at U.S., Peru, and Guatemala, Marketing Management Journal - December, 2009
A Taxonomy for Strategic Offensive, Doing Business in the Global Economy
GLOBAL MARKETING MANAGEMENT, Journal of 全球营销 - October (4th Quarter/Autumn), 2009
Towards an Optimal Competitive Strategy, Strategy Change/SC: Briefings in Entrepreneurial Finance - December 31, 2008
Grocery Shopping and Coupon Usage Behavior: The Untold Story - 2008
Is There a Difference Between American and Peruvian Students� Perception of The Sales Profession?, Journal of International Marketing and 市场营销研究 - October (4th Quarter/Autumn), 2008
教育
Ph D, Marketing, University of North Texas
MBA, Business Administration, University of Kansas
MA, Economics, University of Kansas
MA, Economics, Jadavpur University
BA, Economics (Honors), Jadavpur University